Any Time is Glam Time campaign: Glam by Manicare

Creating new occasions to lash out

To create excitement around the range and to encourage experimentation and trial we created a buzzy new campaign around “anytime is glam time”. focussing on three key occasions for creating instant wow with Glam lashes.

Lashes aren’t just for a fancy night out – there’s the brunch lash (a casual get-together), the T.G.I.F. lash (from a work look to an evening look) and out at the club (for the full on glamour look).

 

Any Time is Glam Time campaign: Glam by Manicare

The TGIF Lash

 

Any Time is Glam Time campaign: Glam by Manicare

The Party Lash

 

Exciting new media

We used cinemagraphs in our digital ads. This relatively new media, with a single point of movement in an otherwise still frame, is visually engaging and highlighted the product with blinking/fluttering lashes.

iphone

Fabulous, relevant rewards

We had LuMee phone cases printed with the Glam by Manicare logo; boxes for the cases were printed with the three Glam Time girls and the Any Time is Glam Time slogan. The light-up cases are designed specifically for taking selfies, and were used to drive trial and upweight product purchase online and in social media.