There’s a bigger story around water than just hydration. The environment, your home, your table and your travel all come into play too. BRITA briefed us to design and develop a lifestyle-focused website that would generate search-related traffic. It leveraged BRITA partnerships including their one with NZ Fashion Week. From there we developed a content-led social media program and digital display campaigns to also drive traffic via giveaways like kitchen design guides, and competitions to encourage user-generated content.
We promoted their filter bottles, jugs and in-kitchen product range through regularly updated stories and imagery – the Red Ark team even took our BRITA bottles on our travels and photographed them around the world.