Lady Jayne

Lady Jayne is a well-loved brand but after 90 years, she was getting a little tired. A new and contemporary look and feel was created and a brilliant new Lady Jayne Professional range designed. To launch the new look Lady Jayne, we created the very first ever television commercial for the brand featuring spokesperson and hair stylist to the stars, Jonathan Colombini. From user research we knew that a new hair style is a great reason to get a new brush, so Jonathan created three fabulous looks for us. From TV the campaign ran across a number of digital platforms, including an Exponentially effective video ad unit. Purchase intention and brand favourability measures have soared. Love Lady Jayne xx


January 24, 2018


Beauty, Business to Consumer