With competition intensifying from online auction sites like carsales.com.au, Pickles needed to reassert their brand and their value proposition. We developed the positioning “Real buying power” and took that across powerful outdoor sites, on radio,  in interactive display ad units and in behind the scenes content and videos like “how to buy a car in 30 seconds”. Pickles have been smashing sales records every since, and the company continues to expand.


May 24, 2017


Business to Business, Business to Consumer