Manicare is all about every day beauty. No matter what look you’re going for, there’s a Manicare beauty tool to help you achieve it, as the brand team at McPherson’s drive innovation across the product range. Our job is to communicate that every woman can put her best face forward and we do that across TV, online platforms like Beauty Heaven, video ad units, social media and with retailer partnerships. We’re turning a well-liked brand into a well-loved one and purchase intention and sales are showing that it’s working.