Helping a busy farmer squeeze more into their day, so they can get more out of it in farm profitability is key to Virbac. We’ve created a range of campaigns to support their leading brand Cydectin across their various product offerings. Local newspapers, digital display, point of sale in distributors, video and TV reach farmers at multiple touch points and persuade them to invest in the best for their flock. Our shopper marketing platform MygoodEbox manages consumer promotions, like this offer of a free Ozito saw, to upweight purchase.